creating word of mouth
February 19, 2016
SEM / SEO
We have worked with the Stamford American International School (SAIS) since the very first day the school was formed.
As part of the 'total branding' programme we created a complete communications system. This included all traditional and digital media advertising. Each element of the campaign communicated a unique aspect of the SAIS offer, with benefit driven communications designed to gain higher rates of response/traction. These values - along with other high-frequency terms - were then built into the brand's SEM and SEO campaigns, providing an optimal reach for unique and generic search terms. In parallel, we developed their social media communications, so that all media channels worked in unision.