February 19, 2016
Simply Business is a brand we created from scratch. Having worked with our client to establish the strategic and creative brief, and to define the brand's point of difference within a highly competitive market, we distilled the key values we needed to communicate with simplicity and business specialism at the fore. Unsurprisingly perhaps, the name 'Simply Business' soon sprang to mind.
With the name and proposition established we created the identity that used the 'S' and 'B' of the brand name, to create a simple yet powerful stamp of authority and professionalism.