true branding
February 19, 2016
Branding
Axiom rail was formed from the commercial maintenance division of EWS (now DB Schenker), one of the world's largest logistics companies. Our task was to create a new positioning, brand name, and identity for this newly autonomous company, so that is was equipped to meet the commercial challenges of its new markets.
The new umbrella brand spans a breadth of services and products from light engineering to world-class suspension systems. As with many of our projects, the work extended from creating the name, identity and service descriptor system into a total branding solution, where we were responsible to all aspects of the brand's communications including exhibition stands, product sheets, brochures to website.