February 19, 2016
Axiom rail was formed from the commercial maintenance division of EWS (now DB Schenker), one of the world's largest logistics companies. Our task was to create a new positioning, brand name, and identity for this newly autonomous company, so that is was equipped to meet the commercial challenges of its new markets.
The new umbrella brand spans a breadth of services and products from light engineering to world-class suspension systems. As with many of our projects, the work extended from creating the name, identity and service descriptor system into a total branding solution, where we were responsible to all aspects of the brand's communications including exhibition stands, product sheets, brochures to website.