Enquiries up by 500%
February 19, 2016
We started working with the Australian International School (AIS) back in 2013, initially managing their online paid advertising (PPC). At the time we inherited a website that was built by another company.
Our key concern during that time was the lack of website optimization – slow loading assets, lack of conversion points, no landing pages. This was affecting our advertising efforts, as we were paying more money for clicks in order to get the adverts listed.
The management team asked Metaphors to re-design and rebuild the website with a matter of urgency, so it meets their critical period for new parents acquisition.
We completely re-designed, re-developed the website and populated the new website with new content and visual assets within 5 weeks. In doing so, we were allowed to continue with our SEM program and also meet our set KPIs: increase level of traffic, reduce cost per click (CPC) and increase volume of enquiries.