Share of 'heart' and share of 'mind'
Like many new brands, Camp Asia needed to make an immediate, profitable impact. To do this, they came to us with a clear brief and compelling proposition designed to attract parents and youngsters alike. Our task was to make the opportunity real by creating a total branding system including brand identity, print design, press adverting, dynamic website and outbound digital marketing.
We've now worked with the Camp Asia team for over 5 years, helping them achieve the ambition of significant year on growth, taking them from new challenger to market leader. We'd like to think this is thanks to - in part - a clear differentiation positioning and design system that consistently applies its distinctive brand signature across all media, building brand awareness and growing market share.