Who we are and what we do
Metaphors was created in August 2002 by Richard MacGilchrist and Plamen Nikolov. Our ambition was simple, to provide the best creative work built on solid strategic thinking for businesses that needed more effective marketing, backed up by flawless technical delivery.
On the first day of business we won our first client, two weeks later we won our second client. Within six months Metaphors was working for a wide range of clients in the UK, France and Germany. Now, almost two decades later, we work in around 25 countries with a wide range of clients representing over 30 markets.
We remain true to our founding principles and ambitions; offering strategic insight, refreshing creativity, peerless delivery and direct contact with our creative and technical experts.
We maintain an equal balance between branding / print and digital / web development. Frequently, we combine these areas of expertise, establishing a brand’s ‘difference’ and then expressing this difference throughout all media in unison. We call this total branding. Our clients tend to think of it as a robust, seamless means of leveraging their offer, optimised for any media or channel.
As authors of a brand's strategy we understand the direction a brand needs to move and how it should use each media to best effect. As creative’s we know how to make these concepts different, relevant and engaging. As technicians, we know how to make these concepts real and deliver on time and on budget.
We measure our success by your success. For us, it's about adding value to your business, creating greater impact and generating value on the bottom line.