'PruPIM' is the property division of Prudential Plc, with an investment portfolio worth over £12 bn. In partnership with Xbridge, Metaphors were commissioned to re-design the new PruPIM website. The objectives were to bring 'PruPIM' closer to the umbrella brand of Prudential Plc. On a technical level Metaphors managed the development of a highly sophisticated content management system, allowing 'PruPIM' to maintain the currency of content, news articles and contact information.

In addition, Metaphors worked on an interface design of a "tenant's portal" increasing PruPIM''s offerings to its customers. Now clearer and easier to use; the usage of the site increased ten fold within a period of four weeks.