Axiom rail offers four distinct services and products, including commercial maintenance, train refurbishment leasing solutions and suspension systems. The axiom rail website needed to act as a portal for these distinct services, providing each one with equal status and access ability.

In one click visitors can be in any specific area that pertains to their exact needs, be it leasing solutions or suspension systems. The site was optimised to allow internal pages with key product characteristics to be as visible as the optimised homepage allowing optimised search.

As with the rest of the brand to communications the use of layout photography and tints all remain consistent so that the brand presented in a unified fashion regardless of the media in which it was found.

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