We began, as always, with the creative brief. This helped define and develop what we call a 'secondary visual language', building on the style of the identity, adding colour, images and layout found throughout the prospectus design and all the school's printed stationery.

At each stage, we compared the creative output with the original brief, ensuring that everything we produced matched the message and promise of the school. The result is a truly holistic brand, where every piece of material belongs, unmistakably, to the Kent College Pembury brand.