As a new brand Proxim-IT needed to immediately communicate the benefits of its product, a software package that enables publishers and newsrooms to co-ordinate all their activities. Like a lot of small companies they had a great product, but little in the way of funds to generate awareness of it. So our task was to create an identity that demonstrated how the product worked and its benefits from an editor's perspective

We created a powerful identity which expressed how the software joins the often disparate functions within a news organisation. So effective, in fact, that prospects at Proxim-IT's first exhibition used the brand's logo to demonstrate how they understood the benefits of using the software!