Plan-Net PLC is an IT Services Company, with a range of services that includes infrastructure, consulting, support and recruitment. Over the past decade they have appeared twice in the Sunday Times/Virgin Atlantic fast track top 100.

Our challenge was to create an identity that unified its divisions under a common theme. The new identity ensured that the words 'plan' and 'net' would be seen as two components and that contained a mnemonic that represented growth, an idea which would appeal to its internal audiences, to prospective clients, and two new publics such as institutions and investors.

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