English, Scottish and Welsh railways has a name with natural strengths, and some obvious limitations. As the business wanted to grow its presence in the European market, EWS turned to us to develop a new brand. Without the luxury of marketing support, the design needed to generate immediate impact, with a brand name and design that required no 'translation' or 'interpretation'.

The business was to challenge existing nationalised operators, so our brand work focused on creating a sense of direction and purpose, a refreshing change from the perceptions of the existing national operators, with particular focus on cross channel traffic.

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