Croham Hurst School needed a new identity. Like many organisations, it has a history and reputation to be proud of, but like many organisations, its market had moved on, while its communications remained in the past. Our task was to weave tradition and heritage into a relevant, contemporary identity that reflected the school’s culture of achievement and community.

The solution came from taking its icon – a dandelion - and transforming it into a simple identity that represented junior and senior schools. Each interpretation of the identity directly reflected the school's values. Some see pupils around a table, others see the junior school within the senior school, and others see strength in the community, while some simply see the schools key icon represented in a clean contemporary fashion.

Learn about Croham Hurst's print design >>